Social Media has shaped the lives of many people in America in the ways we communicate and spend our free time. But has it also influenced the way we make decisions? What about election decisions? Is social powerful enough a tool to get people to hear about what you believe in and why they should believe in what you believe in? The answer to that is a yes; social media is the easiest way for people to spread their thoughts whether it be through a Facebook post, a tweet, or this blog right here. Will people always agree with you? Probably not, but if you know what you're doing then you can create a huge following.
Barack Obama led a social media campaign that would that helped him win the presidential election of 2008. At the time Obama had launched his campaign, the power of social media had not been tapped into yet. His opponents resorted to the usual methods of that time, television, sponsored newspaper ads, political rallies, etc. These methods are effective and will probably still be used for years to come, but Obama was able to capture the online audience who had gone away from paper and televised news.
The internet is a pretty huge place, and Obama hit a goldmine by picking at it.
How exactly did Obama tackle the ocean that is the internet? With his own social media website, made to be easily accessible with the feature to sign up through Facebook to easily catch the attention of a large demographic.
Seeing as this man is now our president, it is now standard to see a greater deal of campaign focus online, making it less of an easy pickings deal and now more of an actual competition. This is the evolution of campaigning.
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